Designer Andrew Fezza announced today that Andrew Fezza Ltd. has signed a licensing agreement to launch and market the Andrew Fezza brand for women’s apparel commencing for Fall 2017. The Andrew Fezza Women’s Collection will be licensed to Guotai International, a company managed in New York by Colin Tanenbaum and David Tanenbaum, for distribution in the United States and Canada.
Designer Andrew Fezza, well-known for his innovative menswear, remains true to his design philosophy in this new line, blending European styling with a sensibility toward the fast-paced lifestyle of American women. Fezza has won numerous awards for his design talents, including a CFDA Award, a Chrysler/Cartier Stargazer Award, several Cutty Sark Awards, and a Coty American Fashion Critics Award.
For Fall 2017, Fezza has collaborated with Guotai International to launch a broad lifestyle collection of womenswear geared toward the woman who is looking for a blend of innovative design and classic styling. The collection will consist of all sportswear classifications, tailored career clothes and active inspired streetwear. Inspired by his distinctly refined menswear style, the women’s collection will be the fitting counterpart to Fezza’s signature approach to design.
Fezza said, “My womenswear will have a strong sophisticated point of view, both as a collection and as individual pieces that a woman can build a wardrobe around.”
The womenswear collection will offer a variety of fabrications and range of price points from bridge to better that will allow it to reach a broad customer base via fine department stores, e-commerce retailers and specialty stores.
Fezza explained why Guotai International is the best partner to build a successful women’s business, “They have extensive experience in sourcing, piece goods, and product development. In addition, they have great relationships with many types of retailers.”
An experienced industry executive who was formerly the President of Mary McFadden Collection, Colin Tanenbaum
said “I see a tremendous opportunity in womenswear under the Andrew Fezza brand name, focusing on styles that reflect a modern, contemporary edge, and that are distinct in the marketplace.”
David Tanenbaum adds, “We are thrilled by the opportunity to work closely with Andrew on developing and launching this new women’s collection. We believe that Andrew’s design talents and successful brand history, coupled with our manufacturing resources and retail relationships, will be a winning formula.”
Licensing Consultant Stephen Wayne, Chairman of Stephen Wayne and Associates, Inc., who effectuated this new license said, “This is a very important license for designer Andrew Fezza who’s entry into the women’s market will round out the assortment and make the Fezza brand a total package including men’s, women’s and children’s products offered at retailers across North America.”
Andrew Fezza Ltd. is the licensing entity that owns, manages, and markets the Andrew Fezza brand and its related trademarks. Currently, products bearing the Andrew Fezza trademark are produced by companies such as Peerless Clothing, Lanier Clothes, Orientex International, Gentry Neckwear and BAK Children’s Apparel. Andrew Fezza licensed products are distributed to specialty stores, department stores, e-commerce retailers and retail chains.