Washington, DC — On it’s 85th year in business, the historic family run jewelry business on Connecticut Avenue in Northwest DC is expanding into the retail space previously home to Burberry.

In 1930, Tiny Jewel Box started as a 100-foot breezeway shop offering vintage jewelry, the three-generation business plans to unveil its 8000 square feet retail expansion in November 2015.

Gensler is overseeing the expansion and renovation of the historic property. The new space will feel grand yet inviting with a distinctly modern aesthetic throughout the new space, while maintaining a classic, timeless design when entering the bridal salon. Guests will be received in a chandelier-donned rotunda and have the option to radiate down several different experience paths. While the new large open space will house multiple departments, guests will feel an ease in shopping experience that will allow them to spontaneously explore whatever strikes their fancy.

“We are excited to add many designers to our exclusive offerings with this expansion, including: Cartier watches, IWC, Adel Chefridi, Carla Amorim, Marli, Paul Morelli, Spinelli Kilcollin, Temple St. Clair, Lika Behar, Sakamoto, Elizabeth Garvin, Yossi Harari, Annie Fensterstock and George Sawyer. We’ve taken great care to maintain a matrix curated specifically for DC tastes,” said Tiny Jewel Box President Matthew Rosenheim.

Among the new designers making a splash in the fine jewelry world, are several award-winning brands and celebrity favorites. Carla Amorin is frequently donned by A-list favorites on the red carpet including Taylor Swift, Mary J Blige, Anne Hathaway and Sophia Vergara. Spinelli Kilcolin received the 2015 Couture Design Awards for Gold & Couture; Adele Chefredi received a 2014 Niche Award; Elizabeth Garvin won a 2013 Palladium Prestige Award; and Annie Fensterstock was the Gem Diva Award winner in the AGTA 2014 Awards.

The ground level shop will include a watch department featuring a Rolex espace, a Cartier watch espace, among other fine watch brands, and a Rolex authorized repair center with watchmakers on the floor.

The expanded departments will include a bridal salon designed to create an over-the-top experience for the couple; a custom design center with additional staff to handle demand in this increasingly popular service; a unique collectibles shop, which has historically served the needs of dignitaries at the highest level; and a vintage heirloom boutique, original business of Tiny Jewel Box. The company will continue to utilize the 7 floors above the retail space for office space.

In a time, when many brick-and-mortar retail businesses are struggling to stay afloat, this family run business is growing and expanding its categories. Run by a father and son team with stellar reputations in the jewelry world, Jim Rosenheim is the Chairman and is credited with discovering some top designers in his 55-year career including David Yurman and Alex Sepkus. Mr. Rosenheim was elected to the National Jeweler Retailer Hall of Fame in 2011 and has sat on the boards of both Jewelers of America and Jewelers for Children. In 1948, Jim made his first sale as a 6 year old, started as an apprentice at 12 and at 18 was helping to run the store.

Matthew Rosenheim is the President and a Graduate Gemologist, Matthew is a founding member and serves on the Executive Board for Gen-Next Jewelers, serves on the Advisory Board of the Jewelry Information Center, is a member of the Young Presidents Organization and will be taking his father’s place on the Jewelers of America board. Both are very hands-on in the store operations, as well as in the global fine jewelry world.

Paid on salary rather than commission, Tiny Jewel Box retains sales professionals for an average of over 10 years, vs. an industry standard of 100% turnover every 3 years.

“While we are excited to usher in this new era for our business and our family, we will never leave the founding principals of Tiny Jewel Box behind. We are passionate about providing special, unique offerings to Washingtonians and an attentive, anticipatory, luxury experience to everyone who enters,” said Tiny Jewel Box Chairman Jim Rosenheim.

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About Tiny Jewel Box

Tiny Jewel Box is a three-generation family jeweler established in 1930. The store offers a unique collection of premier designer and vintage jewelry, fine Swiss watches, one-of-a-kind gifts, and exclusive corporate items. It enjoys a reputation among Washington area shoppers for quality craftsmanship, welcoming personalized service, and an emphasis on one-of-a-kind creations.